Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself.
They may make you sound clever, but your elevator pitch, infomercial or positioning statement dont exactly make for good conversations. Which is a shame, because last I checked, even a sales conversation is just that a conversation.
So what can you say to a prospect sitting across the boardroom table, or someone…