Logos are not only good stimulants but they also help create name recognition and differentiating characteristic that could help attract customers.
A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business?
A logo mark is a marketing must-have. Yet many small business owners feel they can’t afford one. Well, guess what? They can!
Can Small Business Owners Really Afford A Great Logo?
And is having a logo really that important? My answer to both of these questions is an emphatic YES!
Business Uniforms: Success Is In The Look
As they say, you never get a second chance to make a first impression. This definitely applies to the required business uniforms of a company or money-making establishment. What the customer witnesses when they first walk through the doors of a retail store, bank, Real Estate office or print shop instantly instills an impression in their minds as to whether they want to patronize the business and/or become a regular customer.
Naming Your Local Business
Pothole Pictures: Normally this name wouldn’t create a positive image for a movie theater. But in Shelburne Falls, Massachusetts, where glacial potholes in the Deerfield River running through the village are a cherished part of the landscape, the name works well.
When naming a business whose geographical reach and clientele are mainly local, you can use nicknames, regional or city lore, local in-jokes and historical references that might be lost on outsiders. Subliminally…
What Does Your Logo Color Say About Your Business?
Does color really matter? You bet it does. Colors evoke meaning and emotion. Find out what the color of your logo says about your business.
Importance of a logo design in your branding
Your logo. Your business cards. Your advertising. They’re all a reflection of you and your company. Properly designed, they communicate to your employees and your customers that your company is credible, trustworthy and professional. Your business image depends on a logo design that is polished and distinctive. Your logo is the cornerstone of your brand.
Logo Facts
Why do you need a logo? What makes one logo better than another? How does your current logo stack up?
The function of the logo
The logo must be suggestive, but not too open to interpretation. The message that it transmits must be ambiguous enough but without leaving room to wrong interpretations.