You may already know how to do your keyword research and find the right phrases to target for your site, but did you know that too much of a good thing can actually do more harm than good?
Local SEO Tips Don’t Ignore The Gems In Your Own Backyard
If you sell a service or product online you may not want to ignore the potential customers right in your own backyard. There are a number of potential local businesses who may be interested in what you have to offer, and as more and more people are using the internet for local searches youll want to make sure your website is optimized to attract these local clients.
Local Businesses and Web Sites
It seems that most successful businesses these days have web sites, even businesses that service only certain geographic areas. On the web, where the market place is global, localized businesses can be at a great disadvantage.
Naming Your Local Business
Pothole Pictures: Normally this name wouldn’t create a positive image for a movie theater. But in Shelburne Falls, Massachusetts, where glacial potholes in the Deerfield River running through the village are a cherished part of the landscape, the name works well.
When naming a business whose geographical reach and clientele are mainly local, you can use nicknames, regional or city lore, local in-jokes and historical references that might be lost on outsiders. Subliminally…