When it comes to marketing the choices are clear: market to your reader. But the where to find your reader has changed as more and more of our lives migrate online. A recent article on how offline media is succumbing to the Net talked about a flurry of newspapers diving into online content, online ad placement, and online forums to push more of their feature pieces, reviews and editorials into a virtual medium.
Your Rockin’ Red Hot Online Media Room
Did you know that second only to your blog, the media room should be the most updated page on your website? When was the last time you updated your media room? For most of us, it’s probably been a while. We tend to put up media rooms and then forget about them. But more and more, a good, informative media room should be consistently updated.
The Lowdown On Finding The Perfect Keywords
Whenever I teach a class on Internet marketing, it’s inevitable that the term “keyword” comes up. Keywords tend to confuse people, mostly because there are numerous ways of figuring them out; not all of them are correct. Let me explain.
Website Promotion Exposure Through Trade Journals
Specializing in niche markets creates a powerhouse of ongoing business through word-of-mouth of advertising. Once you have achieved a position within a certain niche, that industry will begin to talk about you as the leading expert in your field.
Website Promotion: To Pitch Or Release…
The Internet has, without question, provided more opportunities and better communication between the media and business owners. However, it has also encouraged an onslaught of press releases for which the media simply cannot keep up. This means, that you, the business person must either deliver press releases so compelling that they will shine through the proverbial slush pile, or find a better approach for reaching your target editors or producers.
Web Site Promotion – 6 Key Press Release Facts – Long Version
Famous is as famous does and the famous get known through publicity. Yes, that’s right, fame doesn’t discover you, you create it through strategic campaigning. What’s more, the techniques for increasing your exposure are not as difficult to attain as you might think.
Web Site Promotion – 6 Key Press Release Facts – Short Version
How to Create A Hard Hitting Press Release – Keep it informational and concise. Avoid the use of superfluous language and adjectives. Editors want to know the facts.
Why Most People Don?t Use Effective But Free Online Marketing Tools
It is rather interesting that most people do not take free online marketing tools seriously. Never mind that there is plenty of evidence around and even more examples of web sites and online entrepreneurs who have taken off in a hurry using only free online marketing tools.
Amazing Ways To Boost Traffic To Your Website-And Make Sales
1. Design your web site to be a targeted resource center. Choose one subject and build on it. You’ll gain repeat visitors that are interested in that topic.
2. Offer something that is really free. If people go to your site and what you said was free really isn’t, you’ll lose their trust and they won’t buy anything.
3. Add a chat room or message board to your web site. People want to interact with other people that have they same interests as them.
4. Entice people to…
Directory Submission ? One Way Link Building
Since search engine optimization plays such a huge role in the success of web sites, web masters are constantly looking for ways of giving their site a leg-up on the competition. They want to find and use any technique to get their site listed as quickly and as highly as possible on search engines. One highly effective technique that is often overlooked is directory submission. This technique is a great way of achieving one way link building.
For newer sites, Web Marketing depends on “titles” & “links”
We all start out the same. Some have budgets, some don’t. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:
Going Back to the Village
The lady on the phone insisted for the third time: ?You will get a real good position and only for this price.? After several calls, dozens of e-mails and talks she had with her manager for us, she offered ?her? reduction to me. All this service without being asked. She was selling ?positions? for a big search engine.