The sex appeal of great market research data often fades after it’s presentation because companies don’t know what to do with it. Reverse segmentation gets companies to a better marketing position.
Secrets of Market Segmentation in a Nutshell
What is meant by market segmentation? The underlying rationale is to use your resources more efficiently by serving consumer needs better.
Seven Ways to Use Market Segmentation at a Health Plan
Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. Every business function can be mobilized to take full advantage of the opportunities that market segmentation offers.