Is your business bombarded by sales and other marketing professionals telling you that the products or services they are offering are in the best interest of effective and cost reducing methods to market your organization? Finding your way through the maze of offers, opportunities and avoiding potential money pits highlights the importance for all businesses regardless of size to have a strategic marketing plan that is implemented and followed.
Advertising: Relationships vs Business Decisions
Buying advertising media based on interpersonal relationships is a common mistake made by small businesses. This strategy throws the business’s strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends.