There are many investments that a company can make. It is a financial manager?s job to help the management team evaluate the investments, rank them and suggest choices. This process is called capital budgeting.
Advertising: Relationships vs Business Decisions
Buying advertising media based on interpersonal relationships is a common mistake made by small businesses. This strategy throws the business’s strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends.