Worry can be healthy when it moves you away from a major emphasis on communications tactics to doing something positive about your key external audiences’ behaviors that affect your operation the most.
Is PR Really A Soft Discipline?
If so, what is a hard discipline? One that involves HUGEmoney or personal pain? One that absorbs all the general counsels time? Or, is it the blinding success of a brand new business or, maybe, something that affects individual careers? Or must it simply employ clubs and brass knuckles?
Why Corporate Identity is a Very Powerful Communication Branding Tools
The world of business is a very competitive one with each executive competing with the other to get the best of sales, profits and customers for their business. This means that all businesses interested in becoming successful have to concentrate in developing their corporate image and identity to improve in their business. Corporate identity is actually the image or identity by which the business wants to be perceived by their customers or the physical manifestation of the brand.