The old cold calling approach doesnt distinguish between “genuine concerns” about what youre selling, versus “resistance” to how youre selling it. Resistance is almost always a negative response to perceived sales pressure.
How To Throw Out Your Cold Calling Scripts – Five Ways to Be Yourself Again in Cold Calling!
Recently you may have received a cold call from someone using an old-style linear sales script. If youve been selling for a while, chances are youve been asked to use sales scripts yourself.
How to Use E-Mail “Cold Calls” Without Falling into the SPAM Trap!
Then we’ll apply the Unlock The Game mindset so you can get an idea of how to create e-mails that won’t trigger the negative “salesperson,” or even “spamming salesperson,” stereotype. Here’s the same e-mail, but rewritten from the Unlock The Game mindset.
Is Sales Really a Numbers Game?
Ari, if the numbers game leads to sales, why should I change? Deep down, the old numbers game just feels wrong somehow… can you give me some insights so I can unlock myself from having to follow everyone elses path?”
How to Make Your Cold Calling Effective – 4 Examples of effective dialogue in cold calling!
When we approach cold calling with a question about what their needs are, potential clients respond much more readily to the idea of talking with us.
How to Make Your Cold Calling Problem-Focused
We rarely think about our prospects problems when we cold call. Its just easier to focus on our product or service. We especially look at problems theyre having, and we build our conversations around that.
How to Recognize and Diffuse Hidden Pressures in Cold Calling
Here are four hidden sales pressures that we bring to our cold calling: Focusing On the Sale. If you’re like most people who make cold calls, you’re hoping to make a sale — or at least an appointment — before you even pick up the phone. When your focus shifts from making a sale into making a conversation, theres no sales pressure. Many people enjoy conversations.
How to Replace Your Sales Script with a Conversation
Sales Mini-Lesson Take-Aways
How to Stop Cold Calls from Feeling Intrusive
Focusing on being helpful takes us away from the traditional sales mindset. To be perceived as helpful, we must actually be helpful. If we try to use “being seen as helpful” as just another sales technique, people will sense our hidden agenda and react with suspicion. Open the conversation with a question rather than a sales pitch.
Hidden Sales Pressure : 7 Ways To Make It Go Away
Try to imagine that your potential client is a friend. Look around you for successful people who sell but don’t exhibit traditional sales behavior and thinking. You may even still hit your sales goals if you stick with traditional sales thinking, but what toll will this take on your self-esteem?
How to Build Great Relationships through Cold Calling
Focusing on relationships when making cold calls is one of them. It keeps us genuine, and eliminates our dread of making cold calls. Were real people talking about real things. Were interested in the conversation, and it shows.
How to Cold Calling Without a “Pitch” – Make your cold calling about them, not about you!
Its the same in cold calling. Dont talk about your solution for a while. Talk instead about their problems for a bit. All you have to do is identify three or four major problems that your product solves, and use those problems as phrases to begin the dialogue of your cold call.