The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.
Communications Analysis: Real-Time — Benchmark for success in 2006
You’ve just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?
Relationship Management: Knowing and Communicating with Your Key Publics
Many organizations actively engage in ‘Issues Management.’ For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media.
However, effective communications is more than just managing issues through the media. Companies and organizations must also be aware of their external publics.
Marketing: Your Brand Is About More Than Just Good Looks
A brand is more than just your companys name or logo. Its more than just the look of the packaging of your product. In a nutshell your Brand is the culmination of everything your prospects 5 senses can pick up on about you. Let’s explore this further.
Importance of Branding: What’s in a Name?
This article throws light on the significance of branding a business and how carefully thought brand names can potentially result in a more successful and a profitable business.
Branding to Build Your Business
Branding is a business practice every business big and small should include in their marketing efforts. Learn some simple techniques to increase your brand presence.
Brand Identity Design: Standing Out in the Crowded Marketplace
Creating a brand that is timeless, distinctive and powerful can help your business or product stand out among your competitors.
Creating a Brand Name for your Company
A good brand name is important. To the outside world, the brand name represents who you are and what you do.
Beyond Marketing — Brand Management
In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the Internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management.
New Tendencies in the Art of Advertising
How to sell things has become a science more than an art in the last few decades. Crowds of people of different professions work hard to find the way to be different. They use all their creativity to be appearing.
Brands- Logo Design
Brand design and Logo Design