The haiku-sized blocks of text that show up when people hunt for information on Google or Yahoo can cost-effectively deliver perfect prospects day after day to your site. For instance, one pay-per-click ad I wrote sends its owner all the $2,000 clients she can handle for just $39.88 a month.
But when I look at search engine ads both when I?m searching for information and when clients ask me for help with their Google advertising campaigns, I?m shocked at how flabby, vague …