Maybe you own your own business, or perhaps you’re a critical cog in the corporate machinery responsible for marketing your company, brand, product or service. If that describes you, here’s eighteen things you need to know about Web-marketing but were afraid to believe.
The Most Important Words On Your Web Site
When I coach authors on what their web site needs to look like, I spend a lot of time talking about the words on their web site, i.e. their copywriting. But even more important than the collection of words are a few individual phrases no site can be without.