Have you noticed the popularity of Blogs? Cheez, There’s a bunch of them out there. It’s getting more difficult to tell one from another. Having made that observation, it’s pretty safe to assume that you’d better have something pretty unique to offer and you’re going to have to decide who your target market is. Or what niche are you targeting and what do you have to offer that 9000 other marketers are not offering? What will your Unique Selling Proposition (USP) be?
Conducting A Market Analysis On Your Business
The term “market analysis” is often confusing to entrepreneurs, especially for people who focus on a specific niche or market segment.
In fact, many small business owners don’t understand the process or complain that conducting a market analysis is too complicated or too expensive and wonder why or if it is necessary.
What is market analysis?
In the most basic terms, a market analysis is an assessment of:
– A particular problem or opportunity in a market.
– The n…
Are You Unique?
Learn the importance of discovering your own unique selling proposition, or what makes your business unique.
Deciphering Marketing Lingo for Small Business Owners
What’s the Difference between a USP, Single Message and a Tagline? Maybe you’ve heard these different marketing terms, maybe you haven’t. Either way they’re important to succesfully market your business.