“The “build it and they will come” strategy doesn’t work unless you promote your software proactively, says Sven Bansemer, managing director, GSA Rostock. “Submission of applications to online archives is an essential part of effective Internet marketing. It gives more visibility to your product, drives traffic to your website and increases sales. What’s more, you gain better ranking in search engines thanks to the backlinks to your site. But engaging someone to do the submission can be costly and ineffective. I myself has been through this too many times and want to spare you from sharing that same bad experience by offering GSA Auto SoftSubmit so that you could take full control over submission and results you get.”
Promoting Your Software Made Easy
Why would a software company overlook one of the easiest and quickest ways to promote it’s products online? This would seem to be a rhetorical question except for the fact that I run a shareware site and am constantly on the search for new software to add to my site. The thing is that only half of the programs I want to add to my database have PAD files available.
Software Promotion: Collaborate To Succeed
Internet is a medium of collaboration. There are millions of web pages, so one can easily get lost in the crowd. But there is a system by which you can get noticed that is by collaborating.
Link to succeed is the formula for promotion.
This section covers strategies which will manifold your presence and ultimately your sales by creating an alliance with other players.
1. LINK TO CHAIN AND CHAIN TO GAIN
Link to others and make a big chain. Another way to gain top w…
Submit your software automatically to web sites.
The best software doesn’t get soled if you don’t promote it. A good and easy way is to submit your software to shareware archives. Unfortunately this could take a lot more time then actually developing your product. An autmatic submission tool could help.