Some call them “tag lines”; others refer to them as”catch lines” or “tie-in-slogans.” Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing.
Tag Line Calisthenics
A terrific tag line sets you apart from other businesses and provides a memorable and appealing reason to choose your firm over other options. The tag line should trail your company name like a shadow everywhere – in ads, on your web site, on business cards and in on-hold telephone messages, to name a few places.
Before assessing your own tag line, warm up by looking at a category of Yellow Pages ads or flip through your local business paper. First, you’ll undoubtedly noti…
The Power Of Taglines – Take My Tagline Test!
When it comes to marketing, one of the most powerful tools you can use to build your brand is a tagline or slogan. Think about the taglines you know and remember. They help you remember a brand and the ONE thing that company wants you to remember.