Unlike Reciprocal Links, One-Way Links also known as Inbound Links are obtained by you or in fact given to you with Love and for ever. Yes,they have come to stay. One-Way Link is a link pointing to your website from another site. You do not have to link back to that website. In other words you need not reciprocate. One-Way Links play a vital role in increasing your Link Popularity.
Link Popularity is a measure of the number of sites of quality and relevance that point to y…