A Sale is considered closed when the buyer and seller reach agreement on terms for the buyer to take ownership of a product or service. To get to this stage, the seller normally has to close the sale, by asking the buyer for their business. This is where the buyer raises objections. Objections generally fall into three main types.
This article will explore the types of objection, how they arise and how to overcome and avoid them. Part II will then discuss the 10 most…