Many of the top search engine optimization gurus tell us that we must perform link exchanges and lots of them in order to reach the top of the search engines.
But is this still true?
Once if certainly was the case and that was enough to get yourself ranked highly. Nowadays, with the huge rise in Internet usage and websites, the search engines have wised up to this and have complex algorithms for working out your ranking. These are, of course, a closely guarded secret kn…