Emotions. We all have them. And as marketers were all taught that you have to appeal to your prospects emotions in order to get your most-wanted response. When youre selling B2C products like health supplements and consumer newsletters, this is absolutely the true. But in the B2B world, its not quite so simple. Heres why
The Copywriter’s Secret Weapon Against Readers’ Fear
If youre a good B2B copywriter, you probably do your homework before accepting any new copywriting assignment. You research your prospect. You research your product, and even your competitors products. And you know your product can greatly improve your prospects bottom line. No questions asked.
How To Market To Technology Innovators, Part 1
If there’s one marketing model every high-tech marketing manager should know, it’s the Technology Adoption Life Cycle (TALC). The TALC is the paradigm that describes their prospects mindsets your sales staff is likely to encounter as they market your products and services. And it all begins with the technologists themselves: the Innovators.