If you want customers to spend money with you online, you have to make them feel confident they?re dealing with a legitimate business. They?re giving you their personal information, as well as their credit card number. If your web site sends a clear message that you run your business from your home, they may not feel comfortable entrusting you with that kind of info. That?s why it?s important to create a brand your customers recognize and trust.
Building Your Line-up: 5 Product-types Every Seller Should Carry
Too often, e-tailers think only in terms of carrying individual products. But according to Lisa Suttora, of http://WhatDoISell.com, ?If you?re in the mindset of selling one product to one person, you?re thinking about making a one-time sale, not about building a business.? You?re not just vending product X?you?re creating a product line and giving your customers a reason to return to your site.
Building Your Line-up: 5 Product Types Every Seller Should Carry
Too often, e-tailers think only in terms of carrying individual products. But according to Lisa Suttora, of http://WhatDoISell.com, ?If you?re in the mindset of selling one product to one person, you?re thinking about making a one-time sale, not about building a business.? You?re not just vending Product X ? you?re creating a product line and giving your customers a reason to return to your site.
Call Me?how To Improve Customer Communications
The easier you make it to contact your business, the more contact your business will get. That?s why so many small businesses are turning to Web 2.0 applications, such as web-initiated calls to generate sales leads. Also referred to as click and connect, these calls let your customers make live contact with you by clicking a small icon you can paste in your blogs, emails, or website.
A Foreign Affair: Preparing To Attend An Overseas Tradeshow
For E-Biz owners, importing can be the key to lower product sourcing overhead and a diversified product line-up. One of the best ways to get started in importing is to attend an international tradeshow, where you?ll meet countless manufacturers and wholesalers of foreign goods. Much like the tradeshow industry here, any reputable show will qualify their exhibitors, so you can feel confident you?re only dealing with legitimate, authentic suppliers.
A Matter Of Trust: Protecting Your Customers? Privacy
Conveying trust to shoppers is critical to any online business, but especially to small businesses that lack the recognizable names and familiar brands of large retail chains. Thirty-five percent of online shoppers say they?re less willing to purchase from small, unknown e-businesses for fear that their personal information will be misused. So if you own a small online store, you?re starting out at a disadvantage because customers are weary of buying from you to begin with.
Affiliate 2.0: How To Implement Industry Trends
Affiliate marketing can be a very effective way to earn income online without carrying inventory yourself, but you need to stay on top of the latest developments in the industry to successfully capitalize on your affiliate relationships. The text links and banners that were once the mainstay of affiliate marketers are giving way to more creative ways to generate revenue. Affiliates are making use of blogs, social networks, email lists, pay per clicks, search engine campaigns …
All I Want For Christmas? How To Pick Products That Will Sell This Season
With summer over and fall decidedly underway, if you haven?t started thinking about what you?re going to sell this holiday season, it?s high time you did. Holiday buyers are already going online, and you need to be sourcing seasonal trends so you can give your buyers exactly what they?re looking for.
3 Reasons To Form A Legal Entity: Structuring Your E-biz The Smart Way
Like many other E-Biz owners, you may not feel inclined to structure your online business as a legal entity. Maybe you argue that your business is too small or that you only sell on eBay. Or perhaps you feel the process is too expensive. But the real question isn?t the size of your business, or how much it?s worth. The real question is, how much can you afford to lose?
3 Tips For Running An Effective Ppc Campaign: Strategies For Online Marketing Success
Pay-per-click campaigns can be incredibly effective traffic generators. Although achieving PPC search engine rankings is more difficult and competitive than when it began, the number of online users that employ search engines has grown substantially, so there is a significantly larger audience to be reached.
3 Tools For Product Sourcing On EBay – Using Seller Central
You may have already discovered that selling on eBay can be fun and profitable. But after you?ve cleared out your garage and attic, and auctioned off everything your husband owns, where can you go to get new product ideas?
4 Things You Should Know Before Starting An E-Biz
Advice from a Genius