OK so you?ve read or heard enough to make you concerned about click fraud. In a 2006 survey of 1400 search marketers in the U.S under 50% of the group had plans to monitor click fraud across their campaign in the coming 6 months (MarketingSherpa) so by creating an action plan now you will already be in the minority of mindful and risk conscious PPC marketers. Your PPC click fraud action plan will be tailored to your own campaign budget and your analysis of the risk level invo…
How Fixing Broken Windows Can Decrease Click Fraud
There is a theory in law enforcement that goes something like this:
If someone breaks a window in a building, and it isn’t fixed quickly, others will soon be broken. As the evidence of neglect builds, vandals will be more emboldened to break into the building and commit more vandalism and eventually destroy it completely.
If, on the other hand, that window is promptly fixed, it discourages further crime because it is clear that someone is watching the store.
Further,…
Click Fraud and the Downfall of Google
Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago.
Easy Tips To Avoid Google Click Fraud
Simple steps you can take to avoid click fraud in your Google Adsense account…
Google Sued Over ‘Click Fraud’ in Adwords
On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud.
How Community Can Make A Difference In Fighting Click Fraud
Click fraud is a multi-faceted problem, it costs ALL advertisers, it costs Google, and ultimately, it costs legitimate publishers in lost ad revenues. Anyone who has worked in law enforcement and loss prevention in the brick and mortar world can tell you that community involvement in policing efforts is one of the single most effective crime deterrents in existence. As a community of concerned web publishers and advertisers, we can take our cue from the most effective crime p…
Click Fraud
Is your PPC campaign getting sabotaged by fraudsters? Are you depleting 10%, 20%–even 40% of your budget on wasted clicks? How to catch these scammers with their hands in the cookie jar!
Visitors Leave After Seeing My Home Page ? Aye, Carumba!
One of the keys to a profitable web site is analyzing your hits to visitor ratio. What does it mean if you have a low hit to visitor ratio? This article provides the answer
Affiliate Fraud – Avoiding Fraud In Lead Programs
Lead fraud is possibly the largest obstacle to successful lead gathering via Affiliate marketing on the internet. Finding pre-qualified leads online can be either very successful or very frustrating depending on how you set up your program to deal with fraud.
Gathering leads through an Affiliate program can be a very successful venture if you find the right Affiliates. Names and contact details of people who have an active interest in your product increases conversion rate…
The PPC and AdSense Book.
I have always seen having a good site out there in cyberspace as like having a piece of real estate. Its all about location, location, location with real estate and all about content, content and content in cyberspace. In cyberspace you can own a shop on the main high street and compete against the big boys, and win. Just like any shop, if you dress the window good, they will pour through the doors. And this is where Google’s PPC AdSense comes in. Maybe they don’t see what they want and click an AdSense PPC link that catches their eye. Or maybe they trawl through your pages to visit other things of interest and click an AdSense link that looks interesting. Or, if your site is really good, visitors will click other contextual affiliate links and you get a percentage of the sale value plus, they will keep returning and tell others. Each visit increases the odds of an AdSense click or sale. While on the high street you might expect a sale from 50% of visitors entering the shop, in the cyberspace adverts shop it averages at around 4%. But unlike the high street shop, the cyberspace one can handle thousands, even millions of visitors each 365 days. Now 4% of that at anything from 10c to $10 per click, is more sales than you could ever make from a high street store and hardly any worries or overheads.