Of the top 500 companies in the USA only 40 have a company blog. The reasons for this are not yet clear, however some speculate that marketing agencies do not have enough domain specific knowledge to truly comprehend the value of a company blog from a PR, branding and direct sales perspective.
Corporate Blogging: Do?s And Don?ts
The blogging phenomenon has started to make companies view the potential benefits of corporate blogging. They all agree that blogs achieve a mass media effect through the high level of networking in the blogosphere wherein news disseminates very rapidly. The blogosphere (online community of blogs and their writings) has heralded a new communication tool that can influence public opinion of a company. However, companies are slow to react to the growing credibility of corporate…
Blogging With Guests
You probably already know that the role of business blogging has become a very important element in your online marketing strategies. The problem with some business blogs is that the business owner is often too busy to develop new material on a regular basis.
Blogging: Bypassing The Media
National and international business is doing something mainstream media professionals never saw coming ? they have wrested control of information away from entrenched media sources.
Blogging: Know When To Hold ?em
When you are writing a business blog (b-blog) you need to make sure you do not pass along business secrets. This is as true for employees as well as the business owner.
Blogging ? Getting Started
Setting up a blog is generally a matter of following some online steps. The first thing any blogger (business or personal) needs to do is to find a blogging host. This could be a stand alone like Zanga or Blogger or a part of a social media site like MySpace or FaceBook.
Blogging ? History Exceeds Itself
When blogging was a relatively new concept many bloggers simply looked to the medium as a way to empty their thoughts into an electronic file. Many viewed the medium as a journal that may never be read by anyone else.
Blogging ? The Fashion Of Passion
There is a passion that is build into the entrepreneurial spirit. It is that sense of pride in a product and passion in a business that you tap into when you form an idea for a home-based or ecommerce business.
Blogging ? Why We Love It!
Blogging is not a new activity, at least for those who jumped on the blogger bandwagon a couple of years ago. But more recently, it?s become a platform for all kinds of social, commercial and personal stories and information. While blogging may have started out as an internet fad, these days it?s much more widely used in business, as well as by individuals.
Blogs And Sales: A Natural Business Partnership?
As you can surmise, one of the principal reasons why businesses find blogs effective as business tools is they help generate or increase sales. While there is no quantitative amount with regards to the exact monetary significance of blogging on sales, there are evidences of some sort of return on investment. Increase in sales can be and often is one of the indirect effects of successful blogging.
Blogs As Marketing Tools For Small And Medium Sized Businesses
Times are changing. In the highly competitive marketplace, small and medium sized business entities (SMBs) veer away from the traditional to more creative and interactive approaches to doing business. Opportunities now spring from new markets, new consumer segments and new marketing tools exemplified by websites specifically business blogs.
Blogs: Better Than A Press Release?
It can seem a little overwhelming to come up against the need to present knowledge based information on your site. Even more intimidating is the possibility of launching a business blog (b-blog). You may feel there is little to say and that it would be hard to maintain ongoing posts about your business, products or industry for any length of time.