To say this term is a bit misunderstood is a rather large understatement. Maybe thats why it works so good for the folks in the marketing department. Many potential car buyers assume that what they uncover on the internet is the car dealers invoice price.
Dealing With A Car Dealer
Negotiating the price of a car puts a lot of people into their uncomfortable zone. But, it really should not; especially today with all of the information available to the consumer. The key to confidence and a higher level of comfort comes in the form of knowledge and research.
Lets get a bit of a jump start on your research with some key points to keep in mind when you have decided that its about time to change your ride.