When it comes to writing, its all about how you say it, combined with a strategic decision as to what to say, so that you can meet your goals. Think about the last great conversation you had with an engaging person. How did it make you feel?
Writing a great story starts with writing a killer intro
If you want to grab the readers attention you must pay attention with the introductory passage. This is the lead in for the rest of your story.
How to write what you want over a longer period of time
When you are writing for the web or for something else you should tried it as you are a journalist, investigate your own life and make notes of everything that comes to mind. You are a journalist and you will use this in the future.