David Fishman
Digitalization of Entertainment
Consumers have moved rapidly to adopting digital formats for consuming entertainment-related content. The most obvious example of this is music and video downloads, with Apples iTunes and YouTube as leading examples. Apple has sold more than one billion songs via its iTunes music store and it continues to demonstrate a spectacular rate of growth. Over 30,000,000 individuals have purchased an iPod portable music device, and tens of millions of other consumers use one of dozens of other portable
Consumption of Music on a Rise
Music is being consumed in more ways than one and at a higher rate then every before. The MTV generation is use to not only hearing their music but seeing it as well. If they see a song that they like they can then buy that songs in multiple media forms from vinyl and CD to digital with DRM (digital rights management) and Mp3 without DRM.