For a business, particularly a small business, the thought of a trade show can be daunting, often viewed as a drain on resources and a bit of a financial burden. It is, however, possible to have a successful trade show experience, even on a budget.
Buying vs. Renting Your Next Trade Show Exhibit
Are you thinking about purchasing a display, but not sure about the investment? Renting may be the best option. Good justifications can be made for both renting and purchasing a trade show exhibit. This sometimes stressful decision depends on the nature of your trade show program, marketing goals, and budget.