Wouldnt it be great if every prospective customer you had came right out and said, Heres what is most important to my company; and heres what I need your product to do for me? That would definitely increase your closing ratio.
Usually, however, discovering a customers hot buttons is not quite that simple. You have to create an enticement before you can get through it and push that button.
One way to do this is through the use of banners. Banners are flag-like pi…