Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine results position). Any further back than the first three pages or thirty sites, and your site won?t be found because that?s where the average web site surfer stops?after just three pages of searching. Find out how keywords can help.
Will People Really Read Your Small Business Web Site?
Would it surprise you to know that most web site users wont really read your web site? Thats what Jakob Nielsen and John Morkes found in a 1997 study that 79% will scan your web site, and only 16% read it word for word. And there’s more. How should you write your website copy to get the best chance of it being read?
Your Small Business Web Site
A web site is a crucial ingredient of your marketing strategy because it can widen your target market to include anyone who has access to a computer and the internet. So, how can you reach some of those internet surfers, and how can you capture some of the billions spent in ecommerce?
Can Your Small Business Afford Not to Have a Web Site?
Ive been accused of being opinionated by more than one person in my life, but try as I might to work on that part of my personality, it remains pretty much the same. So, in this article, Im going to discuss my opinion on one reason why, even if your target market is strictly local, your small business cant afford not to have a web site.