Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods.
Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.
Monitoring Your Search Engine Positions
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor.
If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally.
Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.