Business today does not happen based on chance. In fact, due to how insanely competitive businesses are these days, most start-ups don’t make it past their first year. For these and many more reasons, every business should have a solid business plan. A marketing plan includes numbers, facts and objectives, but it is not primarily numerical; it is strategic. It is your plan of action – what you will sell, to whom you will sell it and how often, at what price, and how you handl…
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