You’re better than me at Adwords. I’m better than you at list-building. Harry Potter’s better than both of us at magic. The point is, no-one can be perfect at everything and if your business is to grow beyond a mere “mom & pop store” then at some point you’ll need to start delegating responsibility and delve confidently into the world of EMPLOYING people. Someone creates your content. Someone else your website. Another markets. And you? Well you’re scooping up the profits and…
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