I think that business can easily be thought of in the same way as a military campaign. Your competitors will take the opportunity (have no hesitation) in using your ideas or attacking your customers. If they can most will not hesitate to crush you!
Franchise & Business Opportunities – The First Golden Rule
All franchises & business opportunities can be analysed for both growth and profit potential using very simple rules. These rules apply whether you are starting a business on your own or considering buying a franchise opportunity.