How long do you spend getting ready for a night out? At a guess I would say that if youre a woman you can probably spend 1 hour upwards preening and titivating and if youre a man you can be showered, shaved and out of the door within 20 minutes (unless, of course, youre a metro-sexual in which case you probably take longer than a woman!).
Now let me ask you how long you would spend (or have spent) writing a profile for an online dating site?