Search engine optimization comprises of On Page Optimization and Off Page Optimization. As of now Off Page optimization has higher significance than On Page optimization for search engines like Google, Yahoo & MSN.
Role of Off Page Optimization in SEO
The optimization of your web content is extremely important in ensuring that your site ranks well in search engines but at the same time search engine algorithms also take off-page factors into account in order to determine the relevance and importance of a web page.