Multi-level marketing companies came under a lot of fire in the 1990s and early 2000s for allowing its distributors to claim cure-all properties for noni. Governmental organizations such as the Food and Drug Administration in the United States, the National Food Administration in Finland, and others have issued warnings to those distributors, forcing them to publish disclaimers about their products. Since then, the market for noni fruit products has shaped up as more people become educated about the truths and falsehoods surrounding the fruit.
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