In 1996, in the movie Jerry McGuire, actor Cuba Gooding, Jr. made famous the phrase Show Me the Money! Ten years later, a variation of that command, now Show Me the Data! rings in conference rooms throughout the country. Managers far and wide, at least the successful ones, are looking at the data. Dont tell me your opinion, show me the data. Can you back it up with data?
If you cant measure it, you cant manage it. Companies may be able to survive for a while if mana…