Web 2.0 can be used effectively to raise the levels of customer engagement, which, in turn, is known to help increase loyalty. There are sufficient statistics available to prove that retaining customer loyalty is imperative for any brand.
Exploring Search Engine Optimization
The process that is aimed at improving a websites ranking among search results on leading search engines is often referred to as Search Engine Optimization (SEO). This may be targeted at vertical search that is specific to an industry, local search or image search, among others.
Blogging As A Web 2.0 Marketing Tool
It is essential to get traffic and links from the leading bloggers in the field that is being focused on, by a business? blog or website. This is important for building up readership and thus ensuring success of the marketing effort, as the website can attract a larger number of prospective clients or customers.