For those of you who don’t know the definition: Link Exchanges are 2 links back and forth between 2 individual companies that have linked to each other. What is the purpose? To build “link popularity” within Search Engines!
Re-Use The Links You Have When Revising Your Site!
Many times I’ve seen a web site undergo a revision and everything is brand new, even brand new links! You’ve worked so hard to get those great page ranks for all your pages and then you get rid of them? NO NO NO.