Creating something buzzworthy can be a challenge, but a challenge worth achieving. If you can create something buzzworthy enough to get everyone buzzing about it and spreading the message virally, then youve succeeded in doing something that most marketers only dream of.
Lets take a look at buzzworthiness from the perspective of the psychology of human motivation. If we can grasp the concept of what motivates us as humans, then well have a better understanding of how to…