Image is everything! Think about it. How many times have you made a judgment about a company based on the quality of the junk mail that you have been sent?
Other people make similar judgements, too. Businesses cannot afford to be thought of as cheapskate in their marketing.
You know that most of your mail goes straight in the trash, and it may grieve you to spend four times the amount, just for it to be thrown away.
Think of it this way. Every communication you send …