This article is aimed at site owners since sometimes site owners and webmasters are different. In most cases, the site owners will play an important role in the success of SEO campaign. However, HTML language, search engines, link popularity, PageRank seem so strange to them at first. Thus, the purpose of this article is providing the amateur site owners with some basic but effective tools and knowledge in Search Engine Optimization.
The Red Herring that is Google Pagerank
Google likes to offer all kinds of neat little tips and clues regarding how it views sites. Google PageRank is one such tool, but with questionable value.