Fortunately, in radio publicity, quantity works. There are hundreds of radio stations, and book authors shouldnt thumb their noses at some of them just because they dont have a hot host or 5,000 watts. Even with a 1000-watt station, you are still reaching an audience. Look at it this way. If a 1000-watt radio station has only 100 listeners, you might say it is not worth the trouble. But what if you could go to an auditorium and talk to 100 people about your book? Would you go? Of course you would. Not only that, but small stations allow you to practice for that big interview down the road.
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