Think about this. You are planning to engage in ?eCommerce?, to take your business online. So, you need to learn a new set of business rules, a new way of doing things, because online business is ?different?, right?
Well, actually, no, not really. You still have a product or service to sell. You still have a store with a shop ?window? (your website) and you still need the customers to visit your store, in order to buy whatever it is that you are selling.