When I think of Pay Per Click, I think of a marketing strategy that has two different sides – one where you pay for published ads and one where you get paid for publishing ads. Somebody is always paying for the click, whether it is you clicking on someone’s ad or another person clicking on your ad. Pay Per Click depends on how you look at who is paying.
If you use Google to search the internet then you may find that your search results include “Sponsored Links” (on the rig…