Have you ever thought about the names of the perfumes? Why each of them has its specific own name? Is it a spontaneous decision to name a perfume JOY, Shalimar or CHANEL N 5 ? Why N 5 and not N 6 , N 7 or N 8?
Perfume, says Sophia Grosjman, IFFs star perfumer, is a promise in a bottle.
We want to believe. We crave to be prettier, richer, sexier and happier than we are. Perfume speaks more to our vulnerabilities than to our strengths. Consider the labels on…