The corporate community makes use of different terms in talking about business planning – business strategy, sales planning, marketing strategy, business plans, and marketing schemes. But as different as these terms sound or spell, they cover same principles — how to improve sales and getting the company “out there”. Efficient business plans and marketing schemes need to be strong, cost-effective, and most of all, realistic. As such, an efficient business plan considers seve…
How Do I Build A Winning Business Plan? – Part 2
Competitor Analysis – Keep it Real
Failure to identify competitors in your business plan is a warning sign to potential investors that either:- you’ve not done enough research; you haven’t acknowledged the competition you face; or that actually the market is not large enough to support any competition. You’re not going to find anyone to invest in your business if the latter is true.
It is much better if you acknowledge realistic strengths and weaknesses of your closest …
Next Years Planning
I’m amazed at how each year slips by just a little more quickly.
Only a few weeks ago I was running the San Juan River in Utah – blazing sunshine and ninety degrees in the shade. Now it’s Fall already. And hey, I live in Southern California – in some places it’s almost winter. Friends of mine back East are talking about 30 degree temperatures – or colder. Even snow flurries.
Blink – and it will be November, then Thanksgiving, and right its heels – New Year’s. All of whi…
New Year’s Planning – Critical Success Factors
Whatever time of the year it is, you have probably set a working direction for the rest of the year, including clear-cut objectives. Your first-iteration plan to reach them should be in place. This now (whatever time it is – if you are thinking about it) seems like an ideal time to rethink the whole thing, doesn’t it? In our sped-up 21st century world, plans are subject to change just as soon as – or perhaps even before – they are written.
If you haven’t already done so, n…
How To Write Killer Business Plans – Part 2
Keep your eye on the Executive Summary
The first thing your potential funding audience needs to be reading is your executive summary. There is a saying in the film industry that no great script is written, only rewritten, and in a way that’s how you need to treat your executive summary. It’s the most essential part of your plan because it acts like a shop window to the plan inside, and it needs to draw the potential investor in.
Why use 5 words when you can use 3? Why b…
Succeed In Music Biz With Proper Planning
There are many experienced professionals in the music biz who will tell you that the music biz is all business. I agree. With any business, proper planning is the key to success in the music biz. This article describes some things to consider for your success in the music biz.