If you are on online business owner you need to ask yourself, ?Who is my competition?? If you?re like every other self-respecting business owner you have scoured the Internet locating other sites that sell similar merchandise or services. And like most businesses you learn what you can from these sites and make use of what you learn in relation to products, pricing and presentation.
Coaching ? Making The Mini-vacation Standard
When was the last time you employer gave you a break? I?m not talking about a trip to some tropical resort or other international location. What I am talking about is a mini vacation. These can be an important way to build sanity back into a busy day, week, month or year.
Coaching ? Never Work A Day In Your Life
Have you come to the conclusion you are having a bad week? I came across a top ten list recently that delineated reasons for leaving work early. This list is designed to amuse, but it could be you have felt this way from time to time.
Coaching ? The Passionate Pursuit Of Possibilities
If you hate the work that you?re doing right now, you are not alone.
Coaching ? The Philanthropic Gesture
It used to be the standard practice of businesses to participate in generous charitable giving. These businesses would try to give to as many charities as possible with their charitable giving budget divided among those who asked for contributions. Simply imagine one pie cut in as many pieces as possible ? everyone gets a pretty small piece.
Business Coaching
I have this philosophy that I seem to live by lately. Since I am so busy working on or in my businesses, I really hate to sit down and figure stuff out. I am at the point in my life where I can live without that frustration. I would rather just someone sit me down and tell me to do this, then this, then this. Order or a check list is something I can relate to and would rather spend my time with. Figuring something out is dead time for me; I would rather pay someone else …
Being “Open For Business”
I have great admiration for small business owners. I love their entrepreneurial spirit, pioneering attitude, perseverance and strength. I am lucky enough to work with them daily as their business coach.
Blogging: What it is and why you need one
Why everyone should have a blog.
How To Set The Just Right Tone For Your Promotional Marketing Materials
Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business.
3 Reasons Why The Copy You Hate Will Bring Profits You Love
Every copywriter’s nightmare. We write beautiful copy for a client, who takes one look and says, “You can’t be serious! This is too sales-y…or too simple…or too different…”
And I’m reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Looking back, I must have been training for what I do now. I had lots of enthusiasm. People often teased, Youre selling cats! Sure enough, many visitors went up with a crate…
5 Tips To Discourage Tire-Kickers And Attract Serious, Paying Clients
Do you feel that you’re wasting valuable marketing efforts on tire-kickers: a large and growing market segment? They subscribe to all your free offers — but leave their credit cards behind.
Early in my business life, I talked to anyone and everyone, enthusiastically. I gave away classes, e-books, articles and more.
But soon I was forced to confront the reality of opportunity cost. While I was chatting happily with the freebie-seekers, I lost the opportunity to update m…
Strategy As Invention
Rather than view strategy as a selection of options, here is another approach: creation or invention.
Strategic planning is not strategy
Strategic Planning, often synonymous with Annual Planning, details how you are going to get where you have decided to go. It is a description of how you will achieve your goals — those milestones you established in structuring your business plan. Strategic Planning is operational in nature, it examines the particular actions you inte…