If ICANN would open the TLD market, so that any company with the technical expertise and the financial capability, could start a new TLD, we would have more option like apple.computer, apple.music, apple.printer. TLDs like .lyr, .atty, .cpa, would crop up. This would help eliminate trademark conflicts.
ICANN Violating Free Enterprise
Message to ICANN: Let those who want to create a tld, simply register it with ICANN.
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Before Going Into Business
The very first question that you must ask yourself before anything else. You got to demand yourself to an answer to this. Why the heck on earth would anybody pay for what youre selling?