A few years back, garment companies were in a tussle to secure a foothold in the kids casual garments industry. Today however, there is an itsy-bitsy piece of cloth that these industries are trying to corner: swimwear for children. With more families frequenting clubs, water parks, the beach and amusement parks, the demand for kids swimwear is on the rise. Quite a few fashion houses, too, are concentrating on kids swimwear, the reason being that this market flourished in the nineties and is a money generator today.
Bikini Swimsuits
The bikini was invented by Louis Reard and Jacques Heim, in Paris in 1946. However, due to its skimpiness, hardly anyone had the courage to wear a bikini until the late 1950s, when actress Brigitte Bardot created a splash by wearing a bikini in the film, And God Created Woman. The bikini revolution subsequently became a rage, and even got its own song: Itsy Bitsy Teeny Weeny Yellow Polka Dot Bikini.