The general perception about Affiliate Marketing is that you simply have to pick an affiliate program start promoting a product and you are instantly transformed into a successful Affiliate Marketer. Yes, this is the scenario in the Internet Marketing world today, with hundreds of people taking to affiliate marketing everyday.
Affiliate Managers
Being an affiliate manager is about relationships, not technology. Affiliate managers are worth their weight in gold for affiliate marketing, and an investment in a pro-active manager will put you in front of your competition and dramatically increase sales when part of a business marketing plan.